I led the development of Claro’s Marketplace for Small and Medium Enterprises, and also served as the designer and UX/UI specialist. The goal was to create a self-service environment where business owners or company representatives could easily purchase products and services from Claro and its partners. The layout was designed to match Claro’s existing visual identity, with necessary adaptations to have its own style and streamline the sales journey.
Plan and service selection is facilitated by a shopping cart that automatically processes requests. Additionally, every text was crafted to align with ethical and effective SEO guidelines.
Both the front-office and back-office were developed. While the back-office layout cannot be shared due to security reasons, it was designed to simplify environment configuration and expedite campaign modifications, banner updates, and customized product additions. It also includes detailed confirmations, payment options, and an API for data synchronization. I also participated in the front-end development of the site.
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