Velhobit – Apple

Categoria: Design / UX

  • Semantix – Website

    Semantix – Website

    This project involved the complete design and development of the Semantix institutional website, focused on delivering a modern, scalable, and highly customized digital experience. I was responsible for both the UI/UX design and the frontend/backend implementation, from concept to final delivery.

    The interface was originally designed in Sketch, with careful attention to usability, visual consistency, and brand identity. The website was developed in WordPress using a fully custom theme architecture, alongside exclusive plugins and tailored assets created specifically for the project requirements.

    The platform was built to be performant, flexible, and easy to manage, allowing the client to maintain and expand content efficiently while preserving a polished and consistent user experience across different devices and screen sizes.

  • Distrito Itaqui : Totem

    Distrito Itaqui : Totem

    This project is a touchscreen kiosk designed to deliver an engaging and immersive experience at Distrito Itaqui. I led both the design and development of the application, ensuring it works seamlessly online and offline. The project embodies elegance, vibrancy, and a close connection to nature. Built with Angular + Ionic and Neutralino, it integrates with a cross-platform map server. The system was crafted to be intuitive, fast, and user-friendly, featuring an administrative interface that allows effortless editing of images and text via a synchronized JSON.

  • Claro Marketplace / Shop

    Claro Marketplace / Shop

    At Claro Shop / Marketplace, I design and implemented a robust solution, leading the team in creating an integrated shopping ecosystem within the MinhaClaro app. Focused on user experience, I defined business rules, architecture, and guided the technology choices, selecting Angular and Ionic to ensure optimized performance and a smooth experience across Web, iOS, and Android. This B2C marketplace allows Claro customers to purchase products and services from partners directly on their account, providing convenience and efficiency. The backend integration was executed with precision, ensuring seamless transitions between interfaces and functionalities, thanks to the talent and dedication of my team of developers and designers.

  • Claro Marketplace PME

    Claro Marketplace PME

    I led the development of Claro’s Marketplace for Small and Medium Enterprises, and also served as the designer and UX/UI specialist. The goal was to create a self-service environment where business owners or company representatives could easily purchase products and services from Claro and its partners. The layout was designed to match Claro’s existing visual identity, with necessary adaptations to have its own style and streamline the sales journey.

    Plan and service selection is facilitated by a shopping cart that automatically processes requests. Additionally, every text was crafted to align with ethical and effective SEO guidelines.

    Both the front-office and back-office were developed. While the back-office layout cannot be shared due to security reasons, it was designed to simplify environment configuration and expedite campaign modifications, banner updates, and customized product additions. It also includes detailed confirmations, payment options, and an API for data synchronization. I also participated in the front-end development of the site.

  • PMC / uCloud

    PMC / uCloud

    In the uCloud project, I was responsible for redesigning the UI/UX to modernize the application for its specific audience. Targeted at professional users familiar with cloud services, the graphical interface incorporates recognizable elements and clear typography to distinguish key characters that could lead to misinterpretation (such as o, O, 0, L, l, etc.).

    The design also allows for dynamic color and branding changes, with adaptive primary and secondary colors tailored to specific needs.

    I also collaborated closely with the front-end team to implement these dynamic solutions.

    Additionally, I developed a unique design system for Ustore’s products. This system was crafted using UI tools and implemented in Angular to streamline development. It includes custom parameters, properties, and comprehensive documentation with examples.

  • Saemp Cash

    Saemp Cash

    SaempCash is a sale software, for stores, created by BSTI. My job was to code, develop, make the GUI and UX. Also to develop meet all requeriments to be approval on credit card authorization systems.

    SaempCash is a sale software, for stores, created by BSTI.
    My job was to code, develop, make the GUI and UX. Also to develop meet all requeriments to be approval on credit card authorization systems.

    All project was made using Java 8. Front-end was made using JavaFX. Assets made using Adobe’s tools.

  • Saemp

    Saemp

    Saemp (Business Automation System) is an ERP developed by BSTI (Recife, Brazil) to manage companies’ financial, sales, and taxation areas.

    As the designer, my role was to develop UX and implement a new UI using JavaScript, CSS3, and HTML, with a multi-window feature. My focus was on enhancing the user experience, ensuring the interface was intuitive, responsive, and visually appealing but maintain MDI Window support.

    The interface was designed to adapt to the client’s branding, including primary colors, wallpaper, and logo. This project is an evolution of a previous system developed in PHP4 and Clipper, updated to provide a modern, customizable user experience using JavaScript, CSS3, and HTML with a multi-window feature.

    Additionally, I developed and designed the UX/UI, as well as implemented a mobile project with a PHP backend and an IONIC/Angular frontend. This project seamlessly integrates with the web application version.​​​​​​​

  • Simula UI

    Simula UI

    UX / UI for BI web application

    Development with JS vanilla / HTML5 / CSS3

    Simula is a BI to suggest better hires and trainning for employes.

    As front-end and designer, I made UX planning and all UI creation and code.

    Design was made to be simple and organic. As a software with analytics charts and reports, it was thinking to work with tablets to 5K displays.

    Everything is thinking from spaces. This UI was planned on readability. Paddings and text-spacing was made to be clear and simple to read and find content.

    Contrast is important to detect every relevant information. Charts has saturated colors, wich is easy to compreehend its meaning. Colors to read and repeated are more soft to makes a pretty and nice look and feel. 

  • K For You

    K For You

    Built on the Woocommerce platform, this website was meticulously crafted with a focus on Semantic Web principles, utilizing HTML5 and CSS3 for optimal UX and UI design. The site was tailored for a primarily high-end smartphone user base, ensuring a seamless experience from browsing to purchase.

    The template was custom-coded from scratch, avoiding the use of any site builders, to ensure flexibility and performance. SEO techniques were implemented to enhance visibility both vertically and horizontally across search engines, while strategies were also employed to maximize social media engagement.

    Every design choice was made with the goal of optimizing sales and streamlining the purchasing process, offering a visually appealing and intuitive interface that encourages user interaction and conversion.

  • 3LM Estoque

    3LM Estoque

    While working at 3LM Informática, I was responsible for the development of components and the entire visual aspect of the web version. This included programming the entire refactor, UX, UI, and iconography. I also developed it using Flash Platform / Flex 4. Additionally, I handled the main control classes, object creation, and transitions, as well as icon creation and performance decisions.

    At the time, Flash was widely used for web interface development, and web-based MDI window managers were common and desirable as a transition for users moving from desktop applications.

    This project was a refactor of a previous Delphi 3 application, updated with a PHP backend and a Flex frontend.

    It was designed to offer considerable customization options, such as changing the background image, logos, and colors.

  • Criticality Analyzer

    Criticality Analyzer

    The UX/UI design and implementation in Flex 4 for this cutting-edge application focused on analyzing electrical energy behavior were meticulously executed. This application serves dual purposes: as a desktop application for detailed analysis and on large panels or fullscreen displays for comprehensive data monitoring.

    The primary emphasis was on presenting complex energy insights clearly and concisely. The design strategy included custom iconography and a color palette informed by cartographic theories, with subdued tones where minimal attention was required and vibrant colors used strategically to highlight critical information.​​​​​​​