Categoria: Website

This project involved the complete design and development of the Semantix institutional website, focused on delivering a modern, scalable, and highly customized digital experience. I was responsible for both the UI/UX design and the frontend/backend implementation, from concept to final delivery.

The interface was originally designed in Sketch, with careful attention to usability, visual consistency, and brand identity. The website was developed in WordPress using a fully custom theme architecture, alongside exclusive plugins and tailored assets created specifically for the project requirements.

The platform was built to be performant, flexible, and easy to manage, allowing the client to maintain and expand content efficiently while preserving a polished and consistent user experience across different devices and screen sizes.

I led the development of Claro’s Marketplace for Small and Medium Enterprises, and also served as the designer and UX/UI specialist. The goal was to create a self-service environment where business owners or company representatives could easily purchase products and services from Claro and its partners. The layout was designed to match Claro’s existing visual identity, with necessary adaptations to have its own style and streamline the sales journey.

Plan and service selection is facilitated by a shopping cart that automatically processes requests. Additionally, every text was crafted to align with ethical and effective SEO guidelines.

Both the front-office and back-office were developed. While the back-office layout cannot be shared due to security reasons, it was designed to simplify environment configuration and expedite campaign modifications, banner updates, and customized product additions. It also includes detailed confirmations, payment options, and an API for data synchronization. I also participated in the front-end development of the site.

Built on the Woocommerce platform, this website was meticulously crafted with a focus on Semantic Web principles, utilizing HTML5 and CSS3 for optimal UX and UI design. The site was tailored for a primarily high-end smartphone user base, ensuring a seamless experience from browsing to purchase.

The template was custom-coded from scratch, avoiding the use of any site builders, to ensure flexibility and performance. SEO techniques were implemented to enhance visibility both vertically and horizontally across search engines, while strategies were also employed to maximize social media engagement.

Every design choice was made with the goal of optimizing sales and streamlining the purchasing process, offering a visually appealing and intuitive interface that encourages user interaction and conversion.